AT&T understands competition, and when Google Fiber brought expanded internet and entertainment at speeds of one gigabit, it required a giant response from the telecommunications giant. The race is on, and AT&T U-verse brand got a boost from fiber optics in the last mile to customer locations. With pricing adjusted to markets, AT&T customers in designated markets will have astounding increases in transmissions speeds and programming quality.

Upgrading Technology and Hardware

AT&T U-verse with one gigabit is a fiber to the home internet service. It completes the last mile from the Internet to the consumer with a wide bandwidth, high-speed fiber optic connection. Planned for about twenty markets, it will be available in nine major cities where it does not presently offer one-gigabit speeds. The pricing and contract commitments vary by market but are higher on average than Google Fiber.

Competing with Google Fiber

AT&T sets pricing to compete with local area providers. They match the price of Google Fiber in markets where they compete head to head. The same services cost more in other areas without Google Fiber or a comparable market competitor. The FCC has promoted competition as a benefit to the American consumer, and this is a vivid example. AT&T could have adopted fiber optic technology in any market and at any time prior to the recent wave. Competition affected its choices and planning; without regard to the cause, the result is a more robust product and greater value to the consumer.

Competing with Comcast

Not to be left out of the upgrade boom, rival Comcast has announced service upgrades that may offer top speeds greater than Google and AT&T. Comcast plans to add up to two-gigabit speeds in certain markets; this will provide a competitive edge in markets that have one-gigabit competitors. Competition for speed is one element, price and value must also be part of the equation. Services for business customers must have redundancy, reliability and superior continuation of operation features that account for severe weather and other emergency conditions.

A National Up Grade

AT&T plans to roll out one-gigabit speeds in about 20 markets as an initial round of development. The specifications are astonishing, even in the Information Age. According to AT&T, with one gigabit per second Internet speed, users can download 25 songs in a second. They can download a TV show in three seconds, and an HD movie in 36 seconds. Perhaps the greatest delight is the enhanced picture and sound quality when streaming entertainment such as shows, movies, and concerts. The full effects of HD content come through for the viewer’s enjoyment. The spectacular photography and dramatic parameters of sound and effects flow easily without pauses and buffering.

Big News for Cities

Upgrading to one-gigabit speeds is a boost for residential consumers; it is also a favorable sign for cities and communities. They also benefit from additions to Information Technology infrastructure. High-speed Internet access is a favorable factor for economic growth. The internet is an engine of innovation and growth including new jobs and businesses. The cities in which AT&T offers one-gigabit service will offer an improved Internet to attract residents, entrepreneurs, and expand business activity. Cities that have advanced Internet access and state of the art infrastructure are more attractive to new residents and businesses.