The big four carriers lag behind some small providers when customers express their preferences. The big four carriers are AT&T, Sprint, T-Mobile, and Verizon. Based on recent surveys of nearly 100,000 cell phone customers, many respondents expressed that switching away from the big four to smaller carriers was often cheaper, more satisfying, and in some cases provided better service. However, most customers did not switch and remained with the current choice. Customers often decide based on confidence as much as other facts.

Verizon Stands Out

Verizon leads all other carriers in speed. It is the nation’s fastest network by a large margin in nearly every market. One may need a late model Smartphone to use the LTE speeds. Verizon also provides unlocked phones so that one can use them easier in international settings. Verizon does not subsidize the price of phones, and its plans are not term contracts. The value of the phone belongs to the consumer rather than a lease like Sprint. Verizon’s coverage sets it apart particularly outside of major cities and in rural areas. The value of Verizon coverage and data allowances make up for slightly higher costs; the unlocked phone feature is a winner with consumers.

Best at Meeting the Needs

The best cell carrier is one that provides excellent coverage where the consumer needs it. Some experts pick Verizon as the best choice for coverage and reliability. The logic is sound because pricing alone is not a good measure of value. Speed and coverage mean more when in use; confidence matters too, one must have confidence in the provider’s ability to maintain the required level of service.
The second place award would go to T-Mobile with high speeds and low prices. T-mobile coverage has some weak areas and particularly in rural areas. T-Mobile offers unlimited data in its plans and without worries about throttling it is a refreshing experience.
The third place spot would go to Sprint. This network has made impressive changes in recent years. It has strengthened its network structure and coverage. Its speeds remain far behind Verizon, but it does have lower prices in some plan ranges. It does offer a sound approach for individual lines at $60 for unlimited talk, text, and 4G LTE data service.